Twilio Email Policy

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Twilio Email Policy

Last Updated:** April 9, 2026

This Twilio Email Policy (“Email Policy”) applies to any emails that are transmitted as part of or via the Services (“Email Services”). This Email Policy provides the restrictions and requirements you, your organization, your End Users, and your customers must abide by to use the Email Services. This Email Policy applies to you, your organization, your End Users, and your customers. Any references to “you” or “your” in this Email Policy includes your organization, End Users, and customers. These restrictions and requirements ensure that all emails sent via the Email Services are safe, wanted, and legal.

This Email Policy applies in addition to, and forms part of, Twilio's Acceptable Use Policy, which you are encouraged to read.

Creation of Excessive Free Trial Accounts

You are prohibited from creating an excessive number of free trial accounts for the Email Services with the intent of circumventing Twilio’s internal controls.

Affirmative Consent (“opt-in”) Requirements

Except for transactional emails (i.e., non-marketing emails that contain information about an action or transaction a recipient has taken or agreed to and, if applicable, updates or notifications to that recipient about that action or transaction), you must obtain affirmative consent prior to sending any emails to a recipient via the Email Services. Any affirmative consent must be freely given by each recipient to each sender (e.g., blanket consents or consents provided on behalf of a third party are not acceptable), informed, and unambiguous. This means a recipient must be (a) presented with the choice to provide or withhold consent; (b) informed of the sender’s identity (see Sender Identification paragraph below), how its email address will be used, and the subject matter of the emails it will receive; and (c) made aware of how to withdraw, at any time, any previously provided affirmative consent. You must obtain affirmative consent from a recipient again if you send that recipient an email after an extended period of non-engagement.