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Apple Privacy Policy
Updated July 30, 2025
Apple’s Privacy Policy describes how Apple collects, uses, and shares your personal data.
In addition to this Privacy Policy, we provide data and privacy information embedded in our products and certain features that ask to use your personal data. This product-specific information is accompanied by our Data & Privacy Icon.
You will be given an opportunity to review this product-specific information before using these features. You also can view this information at any time, either in settings related to those features and/or online at apple.com/legal/privacy/data.
You can familiarize yourself with our privacy practices, accessible via the headings below, and contact us if you have any questions.
Download a copy of this Privacy Policy
Your California Privacy Disclosures
Information Regarding Commercial Electronic Messages in Canada
Consumer Health Personal Data Privacy Policy
Apple Health Study Apps Privacy Policy
What Is Personal Data at Apple?
At Apple, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by Apple as “personal data,” no matter where the individual lives.** This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you — such as the serial number of your device — is personal data. Aggregated data is considered non‑personal data for the purposes of this Privacy Policy.
This Privacy Policy covers how Apple or an Apple-affiliated company (collectively, “Apple”) handles personal data whether you interact with us on our websites, through Apple apps (such as Apple Music or Wallet), or in person (including by phone or when visiting an Apple Store). Apple may also link to third parties on our services or make third-party apps available for download in our App Store. Apple’s Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.
Your Privacy Rights at Apple
At Apple, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from Apple. Where you are requested to consent to the processing of your personal data by Apple, you have the right to withdraw your consent at any time.
To exercise your privacy rights and choices, including where a third-party service provider is acting on Apple’s behalf, visit the Apple Data and Privacy page at privacy.apple.com for Apple or shazam.com/privacy for Shazam. **To help protect the security of your personal data, you must sign in to your account and your identity will be verified. If you want to obtain a copy of personal data that is not currently available from privacy.apple.com, you can make a request at apple.com/legal/privacy/contact. You also have the right to lodge a complaint with the applicable regulator.
There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and Apple is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical or unreasonable.