Apple Books & Privacy

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Apple Books & Privacy

Apple collects books usage data, not associated with your Apple Account, to improve and personalize Apple Books. Your searches, browsing, purchases and device trust score may be used to personalize your experience on Apple Books, send you marketing emails and notifications, improve the store, and prevent fraud. You can change your marketing and personalization preferences anytime.

Apple Books is designed to protect your information and enable you to choose what you share.

• We collect your personal data so that we can provide you the content you purchase, download, or want to update on the App Store and other Apple online stores.
• We also use information about your account, purchases, and downloads in the stores to offer advertising to ensure that Ads in the App Store, Apple News, and Stocks, where available, are relevant to you. You have choices with respect to this advertising, as described below.
• We use information about your purchases and downloads in the stores, and other activities in Apple Books to tailor features, offer personalized recommendations, and send you notifications including for Apple marketing. You can opt out of the use of this data for this purpose, as described below. We collect non-personal data about user interactions with books to improve Apple Books for our users.
• To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers.
• To find ways to improve the stores, we use information about your browsing, purchases, searches, and downloads. These records are stored with IP address, a random unique identifier (where that arises), and Apple Account when you are signed in to the App Store or other Apple online stores. Protecting the privacy and security of your information is a priority for everyone at Apple. We work hard to collect only the data we need to make your experience better, and when we do collect data, we believe it’s important for you to know what we’re collecting and why we need it, so you can make informed choices. Apple Books, like every Apple product and service, is designed with these principles in mind.

Providing the Stores

We use your personal data to provide the services and features in the App Store and other Apple online stores, including iTunes Store and Apple Books. This information includes, for example, your account and payment information, which you can access and change in settings, and your purchase and download history.

When you download content from Apple Books, identifiers such as your device’s hardware ID and IP address are logged by Apple along with your Apple Account.

As a convenience to you, Apple Books syncs your bookmarks, notes, and collections across your signed-in devices and computers. This information is stored in association with your Apple Account.

Improving the Stores

To improve the experience in the App Store and other Apple online stores, we collect information about your usage of Apple Books, including when you open or close the store, what content you search for, the content you view and download, and your interactions with notifications. We also collect information about your device such as the type of device, the version of your operating system, and the amount of free space on your device. We may use this information to assess whether requested content can be downloaded, to understand general trends in use of device storage, and whether your device is connected by Wi-Fi or cellular. What you search for also makes it possible for us to offer trending searches. We use aggregate information about app usage and reading activity to improve search and recommendations.