Apple Fitness+ & Privacy

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Apple Fitness+ & Privacy

When you explore the Apple Fitness+ service prior to subscribing, Apple may use your browsing activity in the Fitness+ tab to improve the service. Once you subscribe, your browsing and workout data are associated with a random identifier. Your account, subscription status, and workouts may be used to send you notifications.

Apple Fitness+ is designed to protect your information and enable you to choose what you share.

• When you explore Fitness+ prior to subscribing, Apple collects information about your browsing activity, including the workout previews you watch, and about any marketing campaign that led you to the app. This information is associated with your Apple Account and is used to improve the service.
• If you subscribe, we use information about your subscription status, tied to your Apple Account, to provide you the service, send you marketing communications, and to ensure that ads on the App Store, Apple News, and Stocks, where available, are relevant to you. Data about your use of the Fitness+ service is stored against a random identifier that is specific to Fitness+ and not associated with your Apple Account.
• If you enable Activity Sharing in the Fitness app, your Fitness+ Workout and Activity data will be shared with friends, and will be sent to Apple and retained for a short period of time so that Apple can securely share this data with whomever you choose. This data may include: active calories or kilojoules, exercise minutes, stand or roll hours, steps, time zone, and workout information such as title, type, and duration. Apple Fitness+ is a fitness and wellness service with workouts and meditations led by expert trainers.

Pre-Subscription Activity

Prior to subscribing to Apple Fitness+, you can explore the service and view workout previews. Apple collects information about your browsing activity in the Fitness+ tab, such as the pages you view and the workout previews you watch, the type of device you are using, and your interactions with notifications. If you enter the Apple Fitness+ tab through a link from a marketing campaign, like an email or digital advertisement, Apple records information about the marketing campaign to provide attribution to the marketing source and to improve our marketing campaigns.

Apple stores this information associated with your Apple Account and uses it to improve Apple Fitness+.

Pre-Subscription Workouts

You can try a selection of workouts and meditations prior to subscribing to Apple Fitness+. When you do these pre-subscription workouts and meditations, Apple collects information about the titles and trainers of the workouts and meditations, the number you do, and whether you sign-up for an Apple Fitness+ subscription. We collect this information in order to understand the content that users are interested in and to optimize and improve Apple Fitness+.

Apple stores this information in aggregate not associated with your Apple Account.

Apple Fitness+ Activity and Workouts

Once you subscribe to Apple Fitness+, Apple may collect information about your browsing activity in Fitness+ in the Fitness, Workout, and Mindfulness apps, such as the pages you view, the features with which you interact, and actions that cause you to enter and exit the app such as following an external link that leads you to Fitness+ or exiting the app through a link to Apple Music. Apple also collects information about the type of device you are using, your interactions with notifications, and your subscription, as well as some demographic information including your gender and age range.