Apple Advertising & Privacy

English

Choose your preferred language

Apple Advertising & Privacy

Apple-delivered advertising helps people discover apps, products, and services while respecting user privacy. Apple’s advertising platform is designed to protect your information and give you control over how we use your information. Our advertising platform doesn’t share personal data with third parties.

Ads that are delivered by Apple’s advertising platform may appear on the App Store, Apple Maps, Apple News, Stocks, and Apple TV app. Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.

Contextual Information

Relevant ads may be selected using contextual information during the course of a session, such as:

• Device Information: Your keyboard and device language settings, device type, OS version, time of day, and connection type.
• Approximate Device Location: If Location Services is turned on and you’ve granted permission to the App Store, Apple Maps, Apple News, or Apple TV app to access your location, your approximate location may be used in that app to serve you geographically relevant ads. Apple’s advertising platform does not construct profiles from your location, and does not use or store your precise location even if you allow an app to access your precise location. To access these settings, go to Settings > Privacy & Security > Location Services.
• App Store: Your search terms, and information about the page you are viewing.
• Apple News and Stocks: The type of story you are reading.
• Apple Maps: Your search terms, and view of the map while you search. To improve your ad experience, and where available, your device may use additional contextual information — like the apps you currently have installed and what you tap or view during your current session — to decide which ad to display. This analysis happens directly on your device and is not sent to Apple Ads.

Personalized Ads and Segments

We create segments to deliver personalized ads on the App Store, Apple News, and Stocks. Personalized ads are not supported on Apple Maps, where you will only see contextual ads based on the information above. Segments are groups of people who share similar characteristics. Information about you may be used to determine which segments you’re assigned to, and thus, which ads you receive. To protect your privacy, personalized ads are delivered only if more than 5,000 people meet the targeting criteria selected by an advertiser.

We may use information such as the following to assign you to segments:

• Account Information: Your name, address, age, gender, and devices registered to your Apple Account. Information such as your first name in your Apple Account registration page or salutation in your Apple Account may be used to derive your gender. You can update your account information on the Apple Account website at account.apple.com.
• Downloads, Purchases, and Subscriptions: The music, movies, books, TV shows, and apps you download, as well as any in-app purchases and subscriptions. We don’t allow targeting based on downloads of a specific app or purchases within a specific app (including subscriptions) from the App Store, unless the targeting is done by that app’s developer.
• Apple News and Stocks: The topics and categories of the stories you read and the publications you follow, subscribe to, or turn on notifications from.