App Store & Privacy

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App Store & Privacy

Your searches, browsing, purchases, and device trust score may be used to personalize your experience on the App Store, send you marketing emails and notifications, improve the store, and prevent fraud. You can change your marketing and personalization preferences anytime.

App Store is designed to protect your information and let you choose what you share.

• We collect your personal data so that we can provide you the content you purchase, download, or want to update in the App Store and other Apple online stores, including the iTunes Store and Apple Books.
• We also use information about your account, purchases, and downloads in the stores to offer advertising to ensure that ads on the App Store, Apple News, and Stocks, where available, are relevant to you. You have choices with respect to this advertising, as described below.
• We use information about your purchases, downloads, and other activities in the stores to tailor features, offer personalized recommendations, and send you notifications including for Apple marketing. You can opt out of the use of this data for this purpose, as described below.
• To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers.
• To find ways to improve the stores, we use information about your browsing, purchases, searches, and downloads. These records may be stored with IP address, a random unique identifier (where that arises), and Apple Account when you are signed in to the App Store or other Apple online stores. Providing the Store

We use your personal data to provide the services and features in the App Store. This information includes, for example, your account and payment information, which you can access and change in settings, and your purchase history.

We may also use your personal data to provide certain services that you request, such as refund requests. These can include refund requests that you send directly to Apple or that you send to Apple as facilitated by app developers. With your consent, developers may provide certain personal data to Apple to assist with processing these refund requests, such as whether you used the purchase.

If you have Screen Time app content restrictions turned on for your device, we use information about the app content restriction to show you content that is available to you. In some countries or regions where legally required, you will need to provide additional information to confirm you are an adult before you can download an app. Apple stores age-confirmation information about the date, method, and country or region associated with your Apple Account. When you download an app from the App Store, or install an app on your Apple Watch, identifiers such as your device’s hardware ID and IP address are logged by Apple along with your Apple Account. Apple may use the IP address of your internet connection to approximate your location in order to determine whether certain apps that are subject to legal restrictions in some regions can be made available to you.

Improving the Store

To improve and optimize the experience in the App Store and other Apple apps, and services, we collect information about your usage of the App Store, including when you open or close the App Store, what content you search for, the content you view and download, and your interactions with App Store push notifications and badges, as well as messages from the App Store within apps. We also collect information about your device and your account, such as the type of device, the version of your operating system, and the amount of free space on your device and demographic information about the age band into which your account falls. We may use this information in the following ways, for example: