Apple Arcade & Privacy

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Apple Arcade & Privacy

Your searches, browsing, purchases, device trust score, and Apple Arcade gaming activity may be used to personalize your experience, send you notifications including for Apple marketing, provide and improve the store and Apple Arcade, and prevent fraud. Your device serial number may be used to check eligibility for service offers.

Apple Arcade is designed to protect your information and enable you to choose what you share.

• We collect your personal data so that we can provide you the content you purchase, download, or want to update.
• We also use information about your account, purchases, and downloads in the App Store and Arcade to offer advertising to ensure that ads on the App Store, Apple News, and Stocks, where available, are relevant to you. You have choices with respect to this advertising, as described below.
• We use information about your gaming activity, purchases, downloads, and other activity in the App Store and Arcade to tailor features and offer personalized recommendations for you. You can opt out of the use of this data for this purpose, as described below.
• To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt to subscribe. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers.
• To find ways to improve the App Store and Arcade, we use information about your App Store browsing, purchases, searches, and downloads. These records are stored with IP address, a random unique identifier (where that arises), and Apple Account when you are signed in to a store. Apple Arcade is designed from the ground up to protect your privacy. We work hard to collect only the data we need to make your experience better. When we do collect data, we believe it’s important for you to know what we’re collecting and why we need it, so you can make informed choices.

Providing Apple Arcade

Apple uses your personal data to provide the services and features in Apple Arcade. This information includes your account and payment information, which you can access and change in Settings or System Settings, and your App Store purchase history.

As a convenience for you, Apple Arcade uses iCloud to keep aspects of your experience up to date on all of your devices. For example, Apple Arcade will use iCloud to sync your progress in a game across your devices. You can disable this capability at any time by turning off iCloud for Arcade games in Settings on your iOS, iPadOS, or visionOS device or in System Settings on Mac. If a game developer uses iCloud Backup, your game progress will still be backed up to iCloud if you have enabled iCloud Backup.

When you sign in to Game Center, Apple will receive your gameplay activity, including scores and achievements, challenges, and multiplayer gameplay. Additionally, your Arcade subscription state is visible to all Game Center users. You can learn more about Game Center and privacy by going to www.apple.com/legal/privacy/data/en/game-center.

Improving and Personalizing Apple Arcade

Apple collects limited information about the games you play each week associated with your Apple Account. We also collect certain non-personal data about your gameplay activity, including gameplay in Apple Arcade App Clips and demographic information including your age category, that is not associated with your Apple Account. We use the information we collect to improve and optimize Apple Arcade and other gaming-related Apple services for you and others, and to personalize your experience in Apple Arcade, the App Store, and other gaming-related Apple services to help you discover the content that’s most relevant to you. For example, we recommend games that we think will be of interest to you based on games you’ve previously played or purchased in the App Store. Personalization features can be disabled by turning off Personalized Recommendations for your Apple Account in the App Store Settings.