TL;DR: For plausible.io visitors, we do not use cookies and we do not collect any personal data. If you decide to create an account, we ask for the bare minimum and only share it with services that are absolutely necessary for the app to function.
At Plausible Analytics, we are committed to complying with GDPR, CCPA, PECR and other privacy regulations on our website and in our analytics product. The privacy of your data — and it is your data, not ours! — is a big deal to us.
In this policy, we lay out what data we collect and why, how your data is handled and your rights to your data. We promise we never sell your data: never have, never will.
If you have placed the Plausible Analytics script on your website, take a look at our data policy for details on the information we do collect about your website visitors on your behalf.
Data controller
Plausible Insights OÜ
Tartu, Estonia
Contact: privacy@plausible.io
For full company details, see our imprint
Two types of data we handle
There are two distinct types of data in Plausible Analytics:
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Website visitor data (your visitors):
This is the data collected via the Plausible script on your site. This data is processed entirely within the European Union and never leaves the EU.
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Customer account data (you as a customer):
This includes your email address, billing details and support communication. To operate our service, we use a small number of trusted external service providers, some of which may process data outside the EU with appropriate safeguards in place.
Data processing roles
For website visitor data collected on behalf of your website, Plausible acts as a data processor.
For customer account data (such as account details, billing and support communication), Plausible acts as a data controller.
For more details, see our Data Processing Agreement.
As a visitor to the plausible.io website
The privacy of our website visitors is important to us so we do not track individual people. As a visitor to the plausible.io website:
- No personal data about visitors is collected or stored
- No information such as cookies is stored in the browser
- No information about visitors is sold, and any processing is limited to trusted service providers where necessary to operate the service
- No information is shared with advertising companies or used for advertising purposes
- No information is mined and harvested for personal and behavioral trends
- No information is monetized
We use Plausible Analytics to collect some anonymous usage data for statistical purposes. The goal is to track overall trends in our website traffic, not to track individual visitors.
Data collected includes referral sources, top pages, visit duration, information from the devices (device type, operating system, country and browser) used during the visit and more. You can see full details in our data policy.
As a customer and subscriber of Plausible Analytics
Our guiding principle is to collect only what we need and to process this information solely to provide you with the service you signed up for.
We use a small number of trusted external service providers for certain service offerings. These service providers are carefully selected and meet high data protection, data privacy and security standards.
We only share information where necessary to provide the service and contractually require them to keep this information confidential and to process personal data only according to our instructions.