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Plausible: GDPR, CCPA and cookie law compliant web analytics

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Even though the purpose of Plausible Analytics is to track the usage of a website, this can still be done without collecting personal data that could be used to identify individuals, without using cookies and while respecting the privacy of website visitors. Here’s a closer look...

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Even though the purpose of Plausible Analytics is to track the usage of a website, this can still be done without collecting personal data that could be used to identify individuals, without using cookies and while respecting the privacy of website visitors.

Here’s a closer look at what we collect, how we use it and how we comply with privacy regulations such as GDPR, CCPA and PECR.

  • First things first: What we collect and what we use it for
  • How we count unique visitors without cookies
  • Hosted in the EU powered by European-owned infrastructure
  • Data ownership of your web analytics
  • Why should I trust you?
  • GDPR, CCPA and PECR compliant web analytics

First things first: What we collect and what we use it for

The goal of Plausible Analytics is to understand overall trends in your website traffic. We don’t use cookies or generate persistent visitor identifiers.

We do not track people across devices, websites or apps. The daily visitor identifier is specific to a single website and device. It does not let us recognize the same visitor across days, across devices or on another website.

We store individual event and session records to calculate your website statistics. The dashboard presents aggregated statistics.

We collect and store the following types of analytics data:

Data point Example What we use it for Page URL yoursite.com/pricing Shows which pages receive traffic. Referral sources and campaigns facebook.com, utm_source=newsletter Shows where traffic and conversions come from. Browser, operating system and device type Chrome 153.0, macOS 10.15, desktop Shows which browsers and devices visitors use. Country, region and city United Kingdom, England, London Shows visitors’ approximate locations. Engagement measurements Scroll depth, engagement time Measures engagement with your pages. Pageviews and custom events (when configured) pageview, Signup, Download Counts pageviews automatically and custom events according to your tracking setup. Custom properties (when configured) author=Jane, category=Technology Adds information you choose to send with events. Revenue data (when configured) 49.00 EUR Measures revenue from conversions. We derive browser and operating system information from the User-Agent and approximate location from the IP address. We do not store raw User-Agent strings or IP addresses.

For page URLs, we store the hostname and path. Query parameters are discarded except for supported campaign and referral parameters.

We record when each event is received and use these records to calculate statistics such as entry and exit pages, pageviews per visit and visit duration. Session identifiers group events into visits.

The next section explains how we generate daily visitor identifiers without storing raw IP addresses or User-Agent strings.

How we count unique visitors without cookies

We do not generate persistent identifiers. We do not use cookies, browser cache or local storage.

Every HTTP request includes IP address and User-Agent. We use these to generate a daily identifier:

hash(daily_salt + website_domain + ip_address + user_agent)

The salt is rotated and deleted every 24 hours. Raw IP addresses and User-Agent data are never stored.

This approach prevents tracking users across days while still providing useful aggregate analytics.

Hosted in the EU powered by European-owned infrastructure

We are a small team based in the EU. The legal entity is incorporated in Estonia.

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Что и когда меняли в этой оферте?

Добавлено

  • Добавлено: The goal of Plausible Analytics is to understand overall trends in your website traffic. We don’t use cookies or generate persistent visitor identifiers.
  • Добавлено: We do not track people across devices, websites or apps. The daily visitor identifier is specific to a single website and device. It does not let us recognize the same visitor across days, across devices or on another website.
  • Добавлено: We store individual event and session records to calculate your website statistics. The dashboard presents aggregated statistics.
  • Добавлено: We collect and store the following types of analytics data:
  • Добавлено: Data point Example What we use it for Page URL yoursite.com/pricing Shows which pages receive traffic. Referral sources and campaigns facebook.com, utm_source=newsletter Shows where traffic and conversions come from. Browser, operating system and device type Chrome 153.0, macOS 10.15, desktop Shows which browsers and devices visitors use. Country, region and city United Kingdom, England, London Shows visitors’ approximate locations. Engagement measurements Scroll depth, engagement time Measures engagement with your pages. Pageviews and custom events (when configured) pageview, Signup, Download Counts pageviews automatically and custom events according to your tracking setup. Custom properties (when configured) author=Jane, category=Technology Adds information you choose to send with events. Revenue data (when configured) 49.00 EUR Measures revenue from conversions. We derive browser and operating system information from the User-Agent and approximate location from the IP address. We do not store raw User-Agent strings or IP addresses.
  • Добавлено: For page URLs, we store the hostname and path. Query parameters are discarded except for supported campaign and referral parameters.
  • Добавлено: We record when each event is received and use these records to calculate statistics such as entry and exit pages, pageviews per visit and visit duration. Session identifiers group events into visits.
  • Добавлено: The next section explains how we generate daily visitor identifiers without storing raw IP addresses or User-Agent strings.

Изменено

  • Изменено: Было **Last updated: March 2026** Стало **Last updated: September 2026**

Удалено

  • Удалено: We do not track people across their devices or across websites and apps. All data is isolated to a single day, a single website and a single device. There is no way to know whether the same person visits a site from more than one device or visits another website.
  • Удалено: The goal of Plausible Analytics is to track overall trends in your website traffic, not individual visitors. We don’t use cookies, we don’t generate persistent identifiers and we don’t collect or store personal data that can be used to identify individuals. All data is aggregated.
  • Удалено: By using Plausible Analytics, all site measurement is carried out anonymously. We measure only the most essential data points and nothing else.
  • Удалено: Here is the complete list of what we collect and store:
  • Удалено: Data point Example Comment Page URL https://yoursite.com/pricing Hostname and path are collected. Query parameters are discarded except for ref, utm_* and similar campaign parameters. HTTP Referer https://facebook.com Used to show referral sources. Browser Chrome 86.0 Derived from User-Agent. Full User-Agent is discarded. Operating system macOS 10.15 Derived from User-Agent. Full User-Agent is discarded. Device type Desktop Derived from User-Agent. Country, region, city United Kingdom, England, London Derived from IP address. IP address is not stored.

Первая зафиксированная редакция.

Even though the purpose of Plausible Analytics is to track the usage of a website, this can still be done without collecting personal data that could be used to identify individuals, without using cookies and while respecting the privacy of website visitors. Here’s a closer look...

  • First things first: What we collect and what we use it for
  • How we count unique visitors without cookies
  • Hosted in the EU powered by European-owned infrastructure
  • Data ownership of your web analytics
  • Why should I trust you?
  • GDPR, CCPA and PECR compliant web analytics