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privacy
Marketing Privacy Notice
legal
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Terms of Use
DPA
Supplemental Terms
Partner Program Agreement
Supply Chain Transparency Statement
Get in touch with legal
privacy
Privacy Statement
Marketing Privacy Notice
GDPR
EU and India Data Residency
CCPA
HIPAA
LGPD
PDPA
Apple App Dev Privacy Guidance
Transparency Report
Mixpanel AI - Trust, Safety, and Compliance
security
+
Security Overview
Security Questionnaire
Security Awareness
legal
+
Terms of Use
DPA
Supplemental Terms
Partner Program Agreement
Supply Chain Transparency Statement
Get in touch with legal
privacy
Privacy Statement
Marketing Privacy Notice
GDPR
EU and India Data Residency
CCPA
HIPAA
LGPD
PDPA
Apple App Dev Privacy Guidance
Transparency Report
Mixpanel AI - Trust, Safety, and Compliance
security
+
Security Overview
Security Questionnaire
Security Awareness
Privacy Program
Last Updated
January 1, 2023
Marketing Privacy Notice
Mixpanel, Inc (“Mixpanel”, “we”, or “us”) respects your privacy and wants you to be informed about how we collect, use and process your personal information when you engage with us.
This Marketing Privacy Notice (“Notice”) explains how we use personal information for marketing purposes and applies only to personal information we collect from you for marketing purposes.
This Notice supplements Mixpanel’s Privacy Statement which explains our practices and your rights with respect to your personal information in more detail. We encourage you to read our Privacy Statement.
California Notice at Collection: See the California Privacy Rights section of our Privacy Statement for important information about California residents’ rights.
Notice to European Residents: See the European Data Protection Rights section of our Privacy Statement for important information about your rights under applicable European Union data protection law.
Personal Information Collection For Marketing Purposes
The personal information we collect about you for marketing purposes falls into the following categories:
Contact information: Name, email address
Employment information: Job title, company, industry
Our customer relationship information: order history
Preferences: marketing preferences
IT and cookie information: IP address, online identifier, location, detail on how you interact with our website, services and emails
Profile information: information obtained from your online behavior such as age bracket, interests, company, expertise
We will collect personal information directly from you when you interact or engage with us, such as when you subscribe to our marketing communications, sign up to our services, request a demo, purchase our services or attend an event. We may also obtain personal information about you from third party sources (including, Cognism and Discover.org).
Additionally, when you engage with us, our services or our emails we may collect certain information automatically from your device. Collecting this information enables us to better understand who engages with us and what your interests and preferences are. We use this information for our internal analytics purposes, to improve the quality and relevance of our services and emails. We may also use this information for targeted advertising. Some of this information may be collected using cookies and similar tracking technologies. For more detail please see the section below headed “Use of Cookies and Tracking Technologies.”