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Last Updated
June 2, 2026
Terms of Use
USE OF THE APPLICATION SERVICES (AS DEFINED BELOW) PROVIDED BY MIXPANEL, INC. ("MIXPANEL") AND REFERENCED HEREIN IS GOVERNED BY THE TERMS OF THIS MASTER SERVICES AGREEMENT AND ANY ANCILLARY AGREEMENTS OR SCHEDULES REFERENCED OR INCLUDED HEREIN OR ENTERED INTO BETWEEN THE PARTIES ("AGREEMENT"). BY ACCEPTING THESE TERMS OR BY USING MIXPANEL'S APPLICATION SERVICES IN ANY MANNER, YOU AND THE ENTITY YOU REPRESENT AND ANY AFFILIATE OF SUCH ENTITY INCLUDED IN THE SCOPE OF YOUR IMPLEMENTATION OF THE APPLICATION SERVICES (COLLECTIVELY, "CUSTOMER") AGREE THAT YOU HAVE THE AUTHORITY TO BIND CUSTOMER TO THESE TERMS AND HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THIS AGREEMENT. IF YOU DO NOT HAVE SUCH AUTHORITY OR DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE MIXPANEL'S APPLICATION SERVICES. THIS AGREEMENT IS ENTERED INTO AS OF THE DATE YOU ACCEPT THESE TERMS OR USE THE APPLICATION SERVICES ("EFFECTIVE DATE").
1. USE OF THE APPLICATION SERVICES
1.1 Use of Application Services. Subject to the terms of this Agreement, Mixpanel grants to Customer a limited, non-exclusive, non-transferable, revocable right to access and use the Application Services solely for Customer's internal business purposes and not for resale or further distribution. Customer's right to access and use the Application Services shall be subject to Customer's compliance with the terms and conditions contained herein and limited to the Subscription Plan and the Subscription Term purchased by Customer.
1.2 Authorized Users. Customer may allow Authorized Users to access and use the Application Services; provided Customer shall be responsible for ensuring its Authorized Users use the Application Services in compliance with Customer's obligations under this Agreement.
1.3 Subscription Plans.
1.3.1 Subscription Plans. The Application Services are provided through existing and legacy Subscription Plans. For all Subscription Plans: a "Data Point" or "Event" shall mean a JSON object comprised of an event (string) and a dictionary of properties (object) that is stored by the Application Services; a "User Profile" shall mean a JSON object comprised of an identifier or identifying string intended to indicate a unique user and a dictionary of properties (object) that is stored by the Application Services; and a "Monthly Tracked User" or "MTU" shall mean a unique identifier sent with at least one Data Point to the Application Services in a calendar month.