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Trademark guidelines

Trademark Guidelines

We’ve developed these Atlassian Trademark Guidelines (“Guidelines”) to ensure our company trademarks are properly displayed and remain undiluted across our customer, partner, and plugin ecosystems. These Guidelines are intended to guide partners, resellers, customers, developers, consultants, publishers, and/or any other third party that wishes to use or display our trademarks in any manner. All uses of Atlassian’s trademarks must abide by these Guidelines, and any other terms that may apply, as specified, in any separate agreement you may have with Atlassian, including but not limited to the Atlassian Marketplace Partner Agreement. Our Guidelines are important because:

• We want our brand and brand names to be associated with awesome tools that help every team unleash their full potential. The more focused the use of the brand, the more powerful it will be in the community.
• More people and companies are building plugins and becoming partners or ambassadors of Atlassian and our products. They are asking for additional guidance around how to market, design and brand their plugins and products so they (1) complement the Atlassian product “family”, and (2) are distinct from Atlassian products and brands while remaining part of the Atlassian community.
• We want to avoid potential conflicts. If your brand is not clearly differentiated, customers may struggle to identify who to work with or what to buy. To protect our brands and serve the best interests of our third party developers and customers, we are publishing these expanded Guidelines.

Our Trademarks

Atlassian uses a number of terms and logos as active trademarks in branding its products and services including, but not limited to, those displayed in the chart below. Atlassian has also registered or applied for registration of some of these trademarks in Australia, the United States, and other countries around the world. We have done this to protect and preserve the trademarks for our community of customers, developers, partners, and supporters, thereby benefiting everyone involved with Atlassian. By this, we mean that people should be able to easily identify genuine Atlassian products.

Your use of the Atlassian trademarks must be consistent with these Trademark Guidelines, which include additional guidelines that may apply to you based on your relationship with Atlassian. If you wish to use an Atlassian logo, the logo should be sourced from an official Atlassian site (e.g., Atlassian press kit and Atlassian design site), used without modification, and follow relevant usage guidelines (e.g., Atlassian logo guidelines). By using an Atlassian trademark, you are acknowledging and agree that Atlassian is the sole owner of the trademark and that you will not otherwise interfere with Atlassian’s rights in the trademark, will not challenge or assist others in challenging Atlassian’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and will not harm, misuse, or bring into disrepute any Atlassian trademark. Any and all goodwill derived from your use of an Atlassian trademark exclusively inures to the benefit of Atlassian.

Although many of Atlassian’s trademarks are illustrated below for convenience, Atlassian’s trademark rights are not limited to the marks contained in the chart. Atlassian actively monitors the use of its trademarks and reserves the right to request that third parties modify or terminate any use that violates these Guidelines, creates a likelihood of confusion, or dilutes Atlassian’s trademarks.