Legal - iTunes Gift Cards and Codes - Apple

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Terms and Conditions for Apple Gift Cards and Codes, Apple Account Associated Balance, and Content Codes

1. Acceptance of Terms and Updates

These Terms and Conditions (“Terms”) apply to any purchaser or user (“you”, “your”) of an Apple gift card or code (including the Apple Gift Card), Apple Account Associated Balance, or content code. Your purchase or use constitutes acceptance of these Terms. We may update these Terms from time to time at our discretion. We will provide you with notice of the updated Terms by posting the updated Terms on this page, and the Terms will be effective upon posting. Please check back regularly to review the current Terms.

2. Issuer, Apple Account, Associated Balance, Apple Gift Cards

Apple gift cards are issued and managed by Apple Value Services, LLC (“Issuer”, “we”, “us”), a Virginia limited liability company. Issuer is an affiliate of Apple Inc. (“Apple”), which facilitates the generation of content codes.

You can link physical or digital Apple gift cards or codes with your Apple Account (“Account”) or add funds through the App Store, iTunes Store, Apple TV App, Apple Books, or Apple Music to the balance associated with your Account to establish an “Associated Balance.” The amount available in your Associated Balance includes all gift cards and codes linked to your Account and the total balance of all funds added to your Associated Balance.

When you link your physical or digital Apple gift cards with your Associated Balance, add funds to your Associated Balance, or click the “plus” icon in your Apple Wallet app, we may provision a virtual Apple Account Associated Balance card to your Wallet app (“Virtual Card”). Your Virtual Card is a digital depiction of your Associated Balance that can be used at Apple Retail Stores. In order to create and use a Virtual Card, you must have an iPhone or Apple Watch that (a) is capable of utilizing Apple Pay and associated with your Apple Account (“Eligible Devices”), (b) has a version of operating software that supports the Virtual Card, and (c) is Apple Pay enabled. Your use of the Virtual Card is subject to the terms and conditions that Apple may establish from time to time regarding the use of Apple Pay and other limitations of the Apple Pay platform. If you choose to add funds to your Associated Balance in your Apple Wallet app, your Apple Pay payment method may be used.

Physical and digital Apple gift cards and codes (including the Apple Gift Card), Associated Balances, and the Virtual Card are, collectively, “Gift Cards”.

You can use your Gift Cards to purchase content, apps, and services (collectively, “Content”) from Apple Media Services and items (“Products”) from Apple Retail Stores, Apple online stores, and the Apple Store App. If you are the holder of an App Store and iTunes gift card or code balance, or have a balance in your Associated Balance, you can use the card and code balance and the Associated Balance to purchase Products as well as Content.

3. Restrictions on Use of Gift Cards

You can use Gift Cards in Apple Retail Stores, on the Apple online store, the Apple Store app, or by calling 1-800-MY-APPLE, and to purchase Content. Some items may not be available for purchase.

Once you link a physical or digital gift card or code to your Account, the balance becomes associated with your Associated Balance, and you will no longer be able to use the physical or digital card or code, including in Apple Retail Stores.