Viber Ads, Cookies & Tracking Technologies Policy.

Last Updated: September 16, 2026

Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber”, “we”, “our”, or “us”) maintain our websites available at: www.viber.com and www.forbusiness.viber.com, and our mobile applications, services and tools (collectively, the “Services”, and as further detailed under Viber’s Terms of Service).

We, along with our advertising partners and vendors, use a variety of tracking technologies, including cookies, for various purposes, including to learn more about how people use the Services (e.g., through internal statistics) in order to enhance and improve our Services, provide our users with personalized content including ads, for security purposes, etc.

This Ads, Cookies & Tracking Technologies Policy (“Ads & Cookies Policy”) forms an integral part of **Viber’s Privacy Policy **and further details the data we collect for advertising, directly from you or by using cookies, pixel, SDK and tracking technologies, how we use this data, and your opt-out rights and options.

Table of Contents

• Cookies & Other Tracking Technologies: What Are They & Categories of Cookies

• Cookies & Tracking Technologies Used on Viber Services

• Advertising and Marketing Policy

• Your Choices & How to Opt-Out

• Additional Information – Types of Tracking Technologies and Unique Identifiers

• Contact Us

**Cookies & Other Tracking Technologies: What Are They & Categories of Cookies **

We, and our third-party partners, use cookies on our websites, as well as other tracking technologies on our Services, including, for example, technologies known as HTTP cookies, HTML5, Flash local storage, embedded scripts, and Unique Identifiers (as defined below), used for tracking on our mobile application (collectively, shall be referred to herein for convenience as “Cookies”, unless otherwise stated). You can find explanation regarding each such technology under the Additional Information – Types of Tracking Technologies and Unique Identifiers section below, and with respect to the use of Unique Identifiers under the**** Advertising and Marketing Policy** **section below.

A cookie is a small data file that is sent to your device’s (computer, tablet or mobile phone) web browser when you visit a website, interact with advertisements or other features, etc., and is stored on your device hard drive so that a website can recognize your device once you visit the website again. Cookies and other tracking technologies usually include Unique Identifiers. We use “first” and “third-party” Cookies. First party cookies are used and controlled by Viber to provide our Services, operate, protect and improve the Services. Third-party cookies are operated by third parties (e.g., our service providers and business partners), mostly for the purpose of advertising and analytics. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary – known as “session” (i.e., they last only until you close your browser). We use both session and persistent Cookies.

Cookies are used by us for a variety of purposes, including in order to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of our websites, for when you later return to it; or for authentication, we use cookies to verify your account and determine when you’re logged in so that we can make it easier for you to access; or to help us understand how users use the Services and their preferences, such as which pages or content are most popular, so that we can better provide our content and Services as well as for our third-party partners to provide personalized advertisements, insights, recommendations, and measurements.