Trademark Usage Policy

Terms and Agreements

• Terms of Service
• Product Terms
• Beta Terms
• Data Processing Addendum
• Creator Agreement

Privacy Resources

• Global Privacy Policy
• EU & Swiss Privacy Policy
• Cookie Policy
• Subprocessors
• Privacy FAQs

Policies

• Acceptable Use Policy
• Intellectual Property Policy
• Trademark Usage Policy

Trademark Usage Policy

Last modified date: November 6, 2023

1. Introduction

First and foremost, Webflow encourages Webflow-based businesses and our intent with this Trademark Usage Policy (“Policy”) is not to limit commercial activity around Webflow. There are plenty of thriving businesses based on Webflow that comply with this Policy, including our Webflow Experts. Please note that undefined capitalized terms used in this Policy shall have the meanings ascribed to them in the Terms of Service and any relevant agreement, policy, or addendum incorporated by reference therein.

2. Intent of this Policy

Webflow owns and oversees the trademarks for the Webflow name, products, logos, and other intellectual properties (collectively, the “Webflow Marks”). We developed this Policy to:

• Provide guidelines for those who would like use the Webflow Marks;
• Clearly define how Webflow-related businesses and projects can and cannot use Webflow Marks; and
• Prevent/discourage anyone from using the Webflow Marks to unfairly profit from, trick, or confuse people looking for official Webflow resources. As such, you will need permission from Webflow to use any Webflow Marks if you intend to use the Webflow Marks in a manner that is not permitted under this Policy. Additionally, if we determine that your use of the Webflow Marks is in violation of this Policy, our Terms of Service, or any other relevant agreement, policy, or addendum you are subject to, we can revoke your right to use the Webflow Marks at any time.

3. Prohibited Uses of the Webflow Marks

Unless you have our explicit permission, you are expressly prohibited from:

• Registering the Webflow Marks (or derivative words or phrases) as part of a domain name;
• Combining any of the Webflow Marks with your company name, your product, your marks, or incorporate any of the Webflow Marks into your logo;
• Using a logo, company name, domain name, or mark that is confusingly similar to the Webflow Marks;
• Using phrases such as “Webflow Partner,” “Webflow Expert,” or “Webflow Certified”;
• Changing the color of our logo; photoshop or otherwise modify our logos; add words directly around the logos; or overlap our logo with shapes or photos; or
• Using old versions of the Webflow Marks.

4. Permitted Uses of the Webflow Marks

You may use the Webflow Marks in a referential phrase *to refer to and explain your services *(but not a stylized version of any Webflow Mark), so long as the use does not suggest an affiliation with or an endorsement by Webflow. Your use of any Webflow Mark must only be referential and less prominent than your own business name or brand.

For example, a consulting company named Very Cool Web Services may describe its business as “Very Cool Web Services, offering Webflow consulting for small businesses.” However, that same company cannot name its business “The Webflow Consulting Company.”

Similarly, a business that provides Webflow templates named Very Cool Templates may describe itself as “Very Cool Templates, creators of Webflow templates,” but cannot call itself “The Webflow Template Company.”

Please note that any use of the Webflow Marks must be in accordance with the Brand Usage Guidelines.