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Store Cash Terms and Conditions
Store Cash Terms and Conditions
Last updated on June 17, 2022
Store Cash (“Store Cash”) is a feature included in PayPal Marketing Solutions which allows merchants to provide a one-time discount or reward on an item(s) price or cart total when the user pays with PayPal and otherwise qualifies (in PayPal’s sole discretion). Designed to help drive conversions on your websites and mobile applications, increase total cart value, and/or drive traffic. Store Cash allows you to provide a one-time discount or reward to PayPal customers via:
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sending Store Cash emails or notifications to PayPal and its affiliates’ users who left a merchant’s website before completing a purchase;
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placing and publishing Store Cash offers on certain of PayPal and its affiliates’ website pages and/or mobile applications (ex: static placements, push notifications, etc.), as well as in advertisements, and/or
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providing the opportunity for user to register for Store Cash offers.
These Store Cash Terms and Conditions (“Terms”), together with the online PayPal User Agreement updated from time to time pursuant to its terms (“User Agreement” or “Agreement”), govern your (“Merchant”, “you”, “your”) use of the Store Cash feature. You agree to these Terms and authorize PayPal, Inc. (“we,” “us,” “our”) to use information collected through the PayPal Smart Payment Button, PayPal checkout products or PayPal Marketing Solutions tag operating on your websites and mobile applications, for the purposes of sending Store Cash to PayPal customers and providing you with aggregated Store Cash analytics.
1. SETTING UP A STORE CASH CAMPAIGN
You can set up a Store Cash campaign by visiting the Store Cash page found under the Marketing for Growth navigation menu in your PayPal account. Set your total redemption amount (“Campaign Budget”), configure your campaign segment, and choose the discount type (a set offer amount or a percentage off offer amount) to start your campaign (“Store Cash Offer Value”). Your Campaign Budget is the aggregate of the Store Cash Offer Value, exclusive of the Campaign Fee. The offer amount will be applied only to the purchase subtotal amount, excluding taxes, shipping, giftwrap, insurance, etc.; however, if you did/do not enable line-item details to display on receipts when you configured your checkout integration, the offer will be applied to the total amount of the transaction, since no subtotal charges (such as taxes, shipping, coupons, and other additional charges) will be displayed. You can specify a minimum amount a customer must spend in order to get the offer.
A Store Cash campaign will be active until you disable it (“Store Cash Campaign Duration” or “Campaign Duration”). Each Store Cash will expire seven (7) calendar days after it has been sent to a PayPal user. You can disable your Store Cash campaign for future visitors at any time from your Store Cash results page. Should you disable a Store Cash campaign, you will still be required to honor all Store Cash offers sent to customers until their expiration date.
2. WHAT DATA DOES STORE CASH USE FROM YOUR WEBSITE OR MOBILE APPLICATION?
Store Cash uses visitor and PayPal customer data such as PayPal cookies (if present), browser version and type, device information, IP address, page impressions, clicks, URL information and product pages visited to send offers to PayPal customers who leave your websites or mobile applications before making a purchase. For advanced targeting, you can choose to share additional data, such as search terms used and purchase information that can improve the audience of your Store Cash campaign