LinkedIn Ads Agreement
Last updated on November 3, 2025
The following terms (the “Ads Agreement” or “Agreement”) apply to your use of LinkedIn’s online advertising platform (“Advertising Platform”) and the associated self-serve, auction-based ad services (the “Ad Services”). The Ad Services allow your ads to be served on properties of LinkedIn and enabled third parties, e.g., LinkedIn Audience Network websites and mobile applications. By registering for or using our Advertising Platform or our Ad Services, you agree to the terms of this Agreement, including those terms relating to the manner in which your fees are calculated and charged, and your ability to dispute those charges (Section 3), so please take a moment to read them. References to LinkedIn in this Agreement include the Contracting Entities listed in Section 12. For purposes of this Ads Agreement, “you” means an Advertiser if you’re directly using the Ad Services and consent to this Agreement, and it means an ad agency, business, or another third party if you’re using the Ad Services on another entity’s behalf and consent to this Agreement on their behalf. “We” and “us” refer either solely to LinkedIn, or to both you and LinkedIn, depending on the context.
IF YOU ARE A US-BASED ADVERTISER, PLEASE READ THE BINDING ARBITRATION AGREEMENT AND CLASS ACTION WAIVER LOCATED IN SECTION 11. IT AFFECTS HOW DISPUTES BETWEEN YOU AND LINKEDIN ARE RESOLVED.
1. Agreement
When you use our Ad Services, you agree to this Ads Agreement, our Advertising Policies and the terms for optional features located at the end of this Agreement.
If you access or use the Ad Services on behalf of another party, you must have that party’s permission to do so. For purposes of this Agreement, that party is a Third Party. You represent and warrant to us that you are authorized to accept this Agreement on that Third Party’s behalf and to bind the Third Party to the Agreement’s terms. Your agreement to this Ads Agreement will be treated as their respective agreement.
In addition to the LinkedIn User Agreement, this Ads Agreement (which incorporates by reference our Advertising Policies) applies to the access and use of the Ad Services. Certain terms herein may apply to specific optional features of the Ad Services, like conversion tracking, audience insights, matched audiences, lead gen forms, and sponsorships. You can find those below in Section 13, “Additional Terms for Optional Features.”
If you have entered into a separate advertising agreement with LinkedIn with terms that cover a subject matter also addressed in this Ads Agreement, those separate terms govern with respect to that subject matter, but this Ads Agreement governs with respect to any additional subject matter related to the Ad Services (e.g., conversion tracking, audience insights, matched audiences, lead gen forms, and sponsorships). Otherwise, this Ads Agreement governs with respect to your use of the Ad Services.
2. Ad Services
Your use of the Ad Services must comply with Applicable Law and all applicable terms, as defined and set forth below.
You are responsible for use of the Ad Services through your account.
If you use the Ad Services for a Third Party, that Third Party can receive information about your use and remove you from its ad accounts.
We may reject Ads, modify or terminate the Ad Services, and we may also participate in auctions for ads on the Ad Services in support of our own products and services.