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Customer Co-branding Guidelines Audience: All customers Updated: April 2026 If you're looking to share this guidance externally with a standard customer, please use this link. Welcome to the Google Cloud customer guidelines. As a Google Cloud customer, there are several ways to r...
Audience: All customers Updated: April 2026
If you're looking to share this guidance externally with a standard customer, please use this link.
As a Google Cloud customer, there are several ways to reference our brand and your relationship to us.
Please review this playbook to better understand how to do, and ask your Google Cloud contact to submit all requests and mocks to the Cloud Brand team.
If you're also part of our Google Cloud Partner Network program , please refer to our Google Cloud Partner brand guidelines in Partner Marketing Studio instead.
If you're looking for permission to use the Google parent brand name and/or assets, you will need to have your Google Cloud contact reach out to the Google Brand Studio team.
Guidelines
This section outlines what customers can and can't do when it comes to referencing our Google Cloud brand and offerings.
Please read through each page carefully.
Things any customer can do without additional approval
Things we ask customers to never do
As long as you follow the guidelines and our general trademark rules, any customer can do the following things without needing to submit a request.
Any customer may include a plain text mention of our Google Cloud brand name and product name(s), link to our content, quote publicly available writings, and feature badges you've qualified for.
Be sure that any text mention is factually correct and represents the true nature of our business and relationship. Please don't imply there's a formal partnership with Google Cloud if/when that's not the case (i.e., has a Brand Partnership agreement in place vs. just a Supply agreement).
Customer-led examples include: website copy, podcast mention, marketing collateral, blog posts, ebooks, social posts, blog posts. This excludes in-app and in-product instances.
Not sure how to reference our brand and relationship in text? Please refer to these language examples and use cases.
| Approved language | When to use it | Google Cloud's involvement |
|---|---|---|
| Built on Google Cloud or Developed on Google Cloud | When the customer uses one or more Google Cloud products, tools, or solutions. | Google Cloud has not provided any implementation guidance. |
| Built with Google Cloud | When the customer uses multiple Google Cloud products, tools, or solutions that are not AI specific. | Google Cloud has provided some/ minimal implementation guidance and/or edits to the product code. |
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Customer Co-branding Guidelines Audience: All customers Updated: April 2026 If you're looking to share this guidance externally with a standard customer, please use this link. Welcome to the Google Cloud customer guidelines. As a Google Cloud customer, there are several ways to r...