Addendum applicable to users in South Korea

Addendum applicable to users in South Korea

This addendum (“Addendum”) supplements the Cloudflare Privacy Policy and sets forth, in greater detail, the information related to how we collect, use, and disclose the personal information of users in South Korea in line with the principles of the Personal Information Protection Act (PIPA) to provide transparency regarding the processing of personal information and available channels for handling related grievances. To the extent there is a conflict between this Addendum and the Cloudflare Privacy Policy, the Privacy Policy remains the governing document.

1. Purpose of Collection of Personal Information

Legal BasisCategoryPersonal Information we collectPurposes of UseRetention and Usage PeriodPIPA Art. 15(1)(1) (consent) Event Attendees or Participating in Research Studies Name, email address, and other contact information: We may ask for and collect personal information such as your name, address, phone number and email address when you visit our offices, register for or attend a sponsored event or other events at which Cloudflare (and/or its representatives) participates, or participate in Cloudflare's studies such as user experience research.

Image and voice: When you participate in a Cloudflare study, we may ask for your permission to record your voice and/or image during your participation in the study. Cloudflare only processes personal information in a way that is compatible with and relevant to the purpose for which it was collected or authorized.

• Process and complete transactions, and send you related information, including purchase confirmations and invoices;
• Send transactional messages, including responses to your comments, questions, and requests; provide customer service and support; and send you technical notices, updates, security alerts, and support and administrative messages;
• Comply with legal obligations as well as to investigate and prevent fraudulent transactions, unauthorized access to the Services, and other illegal activities;
• Send commercial communications, in accordance with your communication preferences, such as providing you with information about products and services, features, surveys, newsletters, offers, promotions, contests, and events about us and our partners; and send other news or information about us and our partners. See Section 9 below for information on managing your communication preferences.
• Process and deliver contest or sweepstakes entries and rewards;
• Monitor and analyze trends, usage, and activities in connection with the Websites and Services and for marketing or advertising purposes;
• Personalize the Websites and Services, including by providing features or content that match your interests and preferences;
• To register visitors to our offices and to manage non-disclosure agreements that visitors may be required to sign, to the extent such processing is necessary for our legitimate interest in protecting our offices and our confidential information against unauthorized access;
• For other purposes for which we obtain your consent. We store your personal information for a period of time that is consistent with the business purposes set forth in Section 3 of the Privacy Policy or as long as needed to fulfill and comply with legal obligations. The criteria we used to determine how long we store your personal information will vary depending on several different factors. See Section 11 of the Privacy Policy for more information.