Help & Customer Service Find more solutions Security and Privacy › # Cookies **Last updated: January 1, 2020** We use cookies, pixels, and other technologies (collectively, "cookies") to recognize your browser or device, learn more about your interests, and provide you with essential features and services and for additional purposes, including: Recognizing you when you sign-in to use our services. This allows us to provide you with product recommendations, display personalized content, recognize you as a Prime member, enable you to use 1-Click purchasing, and provide other customized features and services. Keeping track of your specified preferences. This allows us to honor your preferences, such as whether or not you would like to see interest-based ads. You may set your preferences through Your Account. Keeping track of items stored in your shopping basket. Conducting research and diagnostics to improve Amazon's content, products, and services. Preventing fraudulent activity. 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