WhatsApp Business Messaging Policy
Last updated: September 23, 2026
Overview
WhatsApp for Business, enables rich, conversational experiences between businesses and WhatsApp users. Creating valuable experiences for users relies on the compliance of businesses with the WhatsApp Business Messaging Policy below. By using our products, businesses agree to this WhatsApp Business Messaging Policy, the WhatsApp Messaging Guidelines, the WhatsApp Brand Guidelines, and the WhatsApp Intellectual Property Policy.
This WhatsApp Business Messaging Policy defines what is and isn’t allowed when using WhatsApp for Business. If content or actions violate our terms or policies, we may limit or remove your access to our services.
This policy, along with the policies and guidelines referenced above, govern your use of the WhatsApp for Business services including those listed below:
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The WhatsApp Business App
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The WhatsApp Business Platform
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Other WhatsApp for Business offerings or features that we may provide to you in the future.
1. Create a Quality Experience
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Follow any guidelines and instructions in technical and product documentation.
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Maintain a WhatsApp Business profile with customer support contact information and one or more of the following: email address, website address, and/or telephone number. Keep all information accurate and up-to-date. You must not impersonate another business or otherwise mislead customers as to the nature of your business.
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Do not impersonate another business or otherwise mislead customers as to the nature of your business.
You may not use WhatsApp for Business to impersonate another business or entity, misrepresent your affiliation with a business or entity or otherwise mislead customers as to the nature of your business or activity on our products. We may consider your account to be violating this Business Messaging Policy, the WhatsApp Messaging Guidelines, our terms of service if you pretend to take on someone else’s name, brand, or speak in the voice of another business or entity without permission.
- You may only contact people on WhatsApp if: (a) they have given you their mobile phone number or username; and (b) you have received opt-in permission from the recipient confirming that they wish to receive subsequent messages or calls from you.
You are solely responsible for determining the method of opt-in, that you have obtained opt-in in a manner that complies with laws applicable to your communications, and that you have otherwise provided notices and obtained permissions that are required under applicable law. To help ensure a strong user experience, review the best practices suggested below.
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You must respect all requests (either on or off WhatsApp) by a person to block, discontinue, or otherwise opt out of communications from you via WhatsApp, including removing that person from your contacts list. Do not confuse, deceive, defraud, mislead, spam, or surprise people with your communications.
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If you believe a WhatsApp account is infringing your intellectual property rights, please consult this page.
2. WhatsApp Business Platform Specific Terms
- You may only initiate conversations using an approved Message Template (as defined in our documentation). Any Message Template must comply with our terms and these policies, and only be used for its designated purpose. We have the right to review, approve, pause and reject any Message Template at any time.